Social Media Branding
Each brand must have its own branding strategy on social networks. It has to express itself with its own written and audiovisual language that connect with its audience and makes the difference against competitors.
At THINK&SELL we believe that companies have to integrate those social networks that best fit in its strategy within their marketing, branding and communication plans. Companies may not treat them in isolation.
It is imperative to understand how people interact with your brand through various channels offered by social media (forums, networks, review sites, blogs …) and how strong is the previous emotional connection between your brand and your audience, before starting to develop brand experience interactions of a social media branding program.
When social networks are well understood and used, they work as ideal tools to give your brand human qualities and emotional values. Social media branding must be based on cultural relevance and on the creation, development and maintenance of emotional connections with your audience, not on hype.
A brand that truly aspires to be social, must focus on people, be authentic and facilitate the generation of long-term relationships between the organization and its different audiences.
THINK&SELL helps you design the correct integration of your branding on social networks with your marketing plan and communication strategy, to achieve synergies that create new opportunities for your organization, improve your customers’ brand experience, multiply the value of your brand and increase your ROI.