The greatest achievement of social networks has been to change the internet from the technological and cool place it has been until recently, in the warm and human place it is today.
The presence in social networks has become a vital element of an online marketing strategy of any competitive business, regardless of its local or global nature. Identifying the networks locations where your target audience coexists, decide which social networks to participate in and which not, all this is just the beginning of social identity construction for your online brand (social media branding), which later will rise to the generation, development and implementation of the more effective social media marketing strategy.
THINK&SELL helps you decide which social networks strategically participate in, according to your positioning, the people you want to reach and the goals pursued. We design social media marketing plans integrated into your company’s branding to achieve high levels of customer engagement by:
- Stimulating conversations on aspects related to your brand.
- Applications development (GAMIFICATION).
- Contents generation.
- Location-based expriences (Foursquare).
And another set of techniques, focus on achieve customer loyalty and attract new consumers, strategically designed to easily integrate them into the brand experience that your organization develops for your customers.
One of the great opportunities of social media marketing is the ability to accurately measure the return on investment (ROI) of each of your activities through analytical tools offered by social networks themselves and the ones we can implement to quantify those Key Performance Indicators (KPIs) that are most relevant to your business, leading each social media marketing action towards a profitable cost achievement of your goals.
THINK&SELL helps you to profitably harness social media’s potential to better understand your customers, build trust and strengthen the preference for your brand, through integrated social media marketing programs, that fits easily with your corporate marketing, communication and branding strategy.