Is your image coherent with your positioning? Do you need to revamp your organization’s image?
As the world we live in is dynamic and constantly changing, brands have to change over time to adapt to new economic, cultural and social situations to keep the same space in customers minds, in markets and in the rest of the world, or to start occupying more notable space when it is needed.
Successful brands evolve, pass through several life cycles that serve to renew themselves and succeed in maintaining long term relationships with customers when they have human qualities and emotional values. At THINK&SELL we understand that branding should be based on cultural relevance and on the creation, development and maintenance of emotional bonds with your audience, not on the hype.
Updating a brand is much more than just changing the organization’s logo. Updating a brand is to adapt the organization to a new reality that requires new codes, not just visual, but especially, a new code of conduct. The goal of a rebranding program is to facilitate change management through branding, actively involving different audiences that are, or will be part of the new reality. It is through participation that the success of the program is ensured, as the new brand is created by people, with people and for people who will live with it during the next years.
THINK&SELL helps you to successfully update or reinvent your brand, depending on the reason of the change: merge, crisis, change of business model, adoption of new technologies, new trends, privatization…