{"id":3871,"date":"2015-07-16T13:57:16","date_gmt":"2015-07-16T11:57:16","guid":{"rendered":"https:\/\/thinkandsell.com\/en\/?page_id=3871"},"modified":"2015-08-24T16:06:57","modified_gmt":"2015-08-24T14:06:57","slug":"marketing-plan","status":"publish","type":"page","link":"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/marketing-plan\/","title":{"rendered":"Marketing Plan"},"content":{"rendered":"<p><strong>Different people, different needs, different plans. If your customers are different, your marketing plan must be configured to meet each segment differently.<\/strong><\/p>\n<p>The marketing plan is the cornerstone of the strategic marketing planning process. Previous analyses and studies, it establishes activities and operational actions to be performed to properly achieve them.<\/p>\n<p>THINK&#038;SELL helps you to plan your organization marketing, assessing its potential and linking the objectives to the actions and resources needed to achieve them, paying particular attention to decisions involving large amounts of resources.<\/p>\n<p>Planning your marketing with THINK&#038;SELL brings the following advantages:<\/p>\n<ul>\n<li>Establishment of priorities and goals in an objective way above personal preferences.<\/li>\n<li>Holistic view of marketing strategy.<\/li>\n<li>Reduce of the inherent risk in making marketing decisions, since it is based in a deep knowledge of your market and your customers.<\/li>\n<li>Design of a set of actions according to corporate strategy and optimized for each distinct customers segment.<\/li>\n<li>Clear definition of responsibilities and control procedures.<\/li>\n<li>Integration of business activities in the marketing strategy for maximum return of investment.<\/li>\n<li>Translation of objectives and action plans in terms of costs and results.<\/li>\n<li>Dynamic update of the plan.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Different people, different needs, different plans. If your customers are different, your marketing plan must be configured to meet each segment differently. The marketing plan is the cornerstone of the strategic marketing planning process. Previous analyses and studies, it establishes activities and operational actions to be performed to properly achieve them. THINK&#038;SELL helps you to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3654,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false},"class_list":["post-3871","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Plan | THINK&amp;SELL<\/title>\n<meta name=\"description\" content=\"Different people, different needs, different plans. If your customers are different, your marketing plan must be configured to meet each segment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Plan | THINK&amp;SELL\" \/>\n<meta property=\"og:description\" content=\"Different people, different needs, different plans. If your customers are different, your marketing plan must be configured to meet each segment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"THINK&amp;SELL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thinkandsell\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-24T14:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Jorgethink\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/marketing-plan\/\",\"url\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/marketing-plan\/\",\"name\":\"Marketing Plan | THINK&amp;SELL\",\"isPartOf\":{\"@id\":\"https:\/\/thinkandsell.com\/#website\"},\"datePublished\":\"2015-07-16T11:57:16+00:00\",\"dateModified\":\"2015-08-24T14:06:57+00:00\",\"description\":\"Different people, different needs, different plans. 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Why do they choose your brand? How could you serve them better? What other products or services would they buy if they were backed by your brand? THINK&SELL helps your company to understand in detail the characteristics of your customers by integrating rigorous and advanced quantitative\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Insights Segmentation","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3651,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/","url_meta":{"origin":3871,"position":1},"title":"Strategy","author":"Jorge Gonz\u00e1lez","date":"18 June, 2015","format":false,"excerpt":"At\u00a0THINK&SELL we help our customers to face the strategic challenges of their business through the identification, design, development and implementation of strategies oriented to efficiently achieve business goals. 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The strategy unifies and gives coherence and meaning to your individual decisions concerning your organization.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"corporate strategy thinking concept with world map","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3872,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/customer-experience\/","url_meta":{"origin":3871,"position":2},"title":"Customer Experience","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"A well-designed experience begins before the purchase, grows during its process and lasts until the next one. 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