{"id":3867,"date":"2015-07-16T13:51:30","date_gmt":"2015-07-16T11:51:30","guid":{"rendered":"https:\/\/thinkandsell.com\/en\/?page_id=3867"},"modified":"2015-11-30T20:44:52","modified_gmt":"2015-11-30T19:44:52","slug":"innovation","status":"publish","type":"page","link":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"<p><strong>How to generate new ideas? How are these new ideas transformed into successful products or services? What if we innovate in processes, operations and business models?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4195\" src=\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg\" alt=\"innovation image section\" width=\"770\" height=\"190\" srcset=\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg 770w, https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation-300x74.jpg 300w, https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation-570x141.jpg 570w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>Undoubtedly, innovation is the engine of change and growth, but organizations are built on efficiency, which is based on predictable and repeatable matters. However, innovation is unpredictable and uncertain, so often is preferable the known over the unknown, thus losing valuable opportunities for growth and development.<\/p>\n<p>No competitive advantage is sustainable without innovation. The rapid current competitive pressure quickly fades away any advantage previously obtained, unless continuously improve.<\/p>\n<p>THINK&amp;SELL professionals help you to create a corporate culture focused on innovation, so that your organization continues to be efficient in an ultra-competitive and constantly change. We interpret innovation through <strong>design thinking<\/strong>, a prospective methodology focused on solving problems creatively.<\/p>\n<p>Through the collaboration of professionals from multiple disciplines, we work to meet people needs better than your competitors, by means of economically viable and technologically feasible solutions. THINK&amp;SELL combines analytical, technical and creative capabilities that allow putting people at the center of the innovation process and develop prototypes quickly, easily and inexpensively.<\/p>\n<p>Thanks to this process, it is possible to understand the experience and how future users interact with the product or service that we are designing. Then, we try, validate, modify and improve it iteratively. It is no necessary to spend big money on slow industrial processes, helping to reduce risks and accelerating time to enter in the innovation market.<\/p>\n<p>Based on your capabilities and your customers&#8217; needs, THINK&amp;SELL helps you design your organization future through innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to generate new ideas? How are these new ideas transformed into successful products or services? What if we innovate in processes, operations and business models? Undoubtedly, innovation is the engine of change and growth, but organizations are built on efficiency, which is based on predictable and repeatable matters. However, innovation is unpredictable and uncertain, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3651,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false},"class_list":["post-3867","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation | THINK&amp;SELL<\/title>\n<meta name=\"description\" content=\"At THINK&amp;SELL we help our clients create sustainable growth through a design thinking approach to innovation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation | THINK&amp;SELL\" \/>\n<meta property=\"og:description\" content=\"At THINK&amp;SELL we help our clients create sustainable growth through a design thinking approach to innovation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"THINK&amp;SELL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thinkandsell\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-30T19:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Jorgethink\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/\",\"url\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/\",\"name\":\"Innovation | THINK&amp;SELL\",\"isPartOf\":{\"@id\":\"https:\/\/thinkandsell.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg\",\"datePublished\":\"2015-07-16T11:51:30+00:00\",\"dateModified\":\"2015-11-30T19:44:52+00:00\",\"description\":\"At THINK&SELL we help our clients create sustainable growth through a design thinking approach to innovation\",\"breadcrumb\":{\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage\",\"url\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg\",\"contentUrl\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/thinkandsell.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/thinkandsell.com\/en\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Consulting services\",\"item\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Strategy\",\"item\":\"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thinkandsell.com\/#website\",\"url\":\"https:\/\/thinkandsell.com\/\",\"name\":\"THINK&SELL\",\"description\":\"Consultor\u00eda de marketing y procesos en Madrid, Espa\u00f1a\",\"publisher\":{\"@id\":\"https:\/\/thinkandsell.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thinkandsell.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thinkandsell.com\/#organization\",\"name\":\"THINK&SELL\",\"url\":\"https:\/\/thinkandsell.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\",\"contentUrl\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"THINK&SELL\"},\"image\":{\"@id\":\"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thinkandsell\",\"https:\/\/x.com\/Jorgethink\",\"https:\/\/www.linkedin.com\/company\/think&sell\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation | THINK&amp;SELL","description":"At THINK&SELL we help our clients create sustainable growth through a design thinking approach to innovation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/","og_locale":"en_US","og_type":"article","og_title":"Innovation | THINK&amp;SELL","og_description":"At THINK&SELL we help our clients create sustainable growth through a design thinking approach to innovation","og_url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/","og_site_name":"THINK&amp;SELL","article_publisher":"https:\/\/www.facebook.com\/thinkandsell","article_modified_time":"2015-11-30T19:44:52+00:00","og_image":[{"url":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Jorgethink","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/","url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/","name":"Innovation | THINK&amp;SELL","isPartOf":{"@id":"https:\/\/thinkandsell.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage"},"image":{"@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage"},"thumbnailUrl":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg","datePublished":"2015-07-16T11:51:30+00:00","dateModified":"2015-11-30T19:44:52+00:00","description":"At THINK&SELL we help our clients create sustainable growth through a design thinking approach to innovation","breadcrumb":{"@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#primaryimage","url":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg","contentUrl":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/Innovation.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/innovation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/thinkandsell.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/thinkandsell.com\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Consulting services","item":"https:\/\/thinkandsell.com\/en\/services\/consulting\/"},{"@type":"ListItem","position":4,"name":"Strategy","item":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/"},{"@type":"ListItem","position":5,"name":"Innovation"}]},{"@type":"WebSite","@id":"https:\/\/thinkandsell.com\/#website","url":"https:\/\/thinkandsell.com\/","name":"THINK&SELL","description":"Consultor\u00eda de marketing y procesos en Madrid, Espa\u00f1a","publisher":{"@id":"https:\/\/thinkandsell.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinkandsell.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thinkandsell.com\/#organization","name":"THINK&SELL","url":"https:\/\/thinkandsell.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/","url":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg","contentUrl":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg","width":200,"height":200,"caption":"THINK&SELL"},"image":{"@id":"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thinkandsell","https:\/\/x.com\/Jorgethink","https:\/\/www.linkedin.com\/company\/think&sell"]}]}},"jetpack_shortlink":"https:\/\/wp.me\/P2wG0N-10n","jetpack-related-posts":[{"id":3651,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/","url_meta":{"origin":3867,"position":0},"title":"Strategy","author":"Jorge Gonz\u00e1lez","date":"18 June, 2015","format":false,"excerpt":"At\u00a0THINK&SELL we help our customers to face the strategic challenges of their business through the identification, design, development and implementation of strategies oriented to efficiently achieve business goals. Strategy is what allows you to win. The strategy unifies and gives coherence and meaning to your individual decisions concerning your organization.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"corporate strategy thinking concept with world map","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3660,"url":"https:\/\/thinkandsell.com\/en\/services\/branding\/","url_meta":{"origin":3867,"position":1},"title":"Branding","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"In a world where companies are increasingly alike, the vast array of goods and services available can be overwhelming for customers, making it challenging to make decisions based on logic alone. Instead, emotional considerations now play a more significant role in the purchasing process.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"imagen seccion Branding","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3676,"url":"https:\/\/thinkandsell.com\/en\/services\/digital-transformation\/","url_meta":{"origin":3867,"position":2},"title":"Digital transformation","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"In a few years, continuous advances in digital technology have transformed how we communicate and interact, as well as how we work, find information, buy, and have fun.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"internet and mobile ecosystem concept and browser in bn","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/INTERNET-MOBILE.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/INTERNET-MOBILE.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/INTERNET-MOBILE.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/INTERNET-MOBILE.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3645,"url":"https:\/\/thinkandsell.com\/en\/about-us\/","url_meta":{"origin":3867,"position":3},"title":"About us","author":"Jorge Gonz\u00e1lez","date":"18 June, 2015","format":false,"excerpt":"THINK&SELL is a strategic, creative and innovative consulting firm. Our work aims to help high-performing organizations to achieve synergies that create new opportunities, improve customer\u00a0experience, multiply the value of the brand and increase the return on investment in a sustainable manner. We focus on bringing together the satisfaction of people\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/nosotros.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/nosotros.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/nosotros.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3873,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/customer-loyalty\/","url_meta":{"origin":3867,"position":4},"title":"Customer Loyalty","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"Each sale is the prologue to the next Loyalty is not achieved through promotions, discounts, cards and clubs.\u00a0At THINK&SELL we understand loyalty as the result of a systematic process of building the purchasing preference of person for a specific brand. As markets become saturated with brands that offer similar products\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3874,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/systems-software\/standardized-management-systems\/","url_meta":{"origin":3867,"position":5},"title":"Standardized Management Systems","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"A management system is a set of rules and principles related to each other in an orderly manner, in order to contribute to the management of general and specific organization processes. It allows establishing policy, goals and achieving those goals. A standardized management system is a system whose requirements are\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/comments?post=3867"}],"version-history":[{"count":0,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3867\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3651"}],"wp:attachment":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/media?parent=3867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}