{"id":3666,"date":"2015-06-24T12:20:58","date_gmt":"2015-06-24T10:20:58","guid":{"rendered":"https:\/\/thinkandsell.com\/en\/?page_id=3666"},"modified":"2015-08-24T17:00:02","modified_gmt":"2015-08-24T15:00:02","slug":"digital-branding","status":"publish","type":"page","link":"https:\/\/thinkandsell.com\/en\/services\/branding\/digital-branding\/","title":{"rendered":"Digital Branding"},"content":{"rendered":"<p><strong>Is your online branding coherent with your offline branding? Are you making an efficient use of resources offered by the digital environment to attract new customers and increase your brand value?<\/strong><\/p>\n<p>Internet is often the first contact between your customers and your brand. Therefore, it is essential to transmit the same attributes both online and offline, to preserve the consistency and coherence inherent to your brand positioning.<\/p>\n<p>Due to hyperconnectivity and the interaction possibilities of digital environment, if you want to provide a relevant and memorable brand experience to your customers you have to carefully and precisely integrate offline branding actions with online branding actions.<\/p>\n<p>At THINK&#038;SELL we help you to develop your brand\u2019s presence in the\u00a0digital environment with consistency and coherence, taking advantage of the possibilities of interaction between different platforms and generating best brand experiences for your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your online branding coherent with your offline branding? Are you making an efficient use of resources offered by the digital environment to attract new customers and increase your brand value? Internet is often the first contact between your customers and your brand. Therefore, it is essential to transmit the same attributes both online and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3660,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false},"class_list":["post-3666","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Branding | THINK&amp;SELL<\/title>\n<meta name=\"description\" content=\"Digital Branding. 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Instead, emotional considerations now play a more significant role in the purchasing process.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"imagen seccion Branding","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/BRANDING.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3678,"url":"https:\/\/thinkandsell.com\/en\/services\/digital-transformation\/digital-marketing-analytics-artificial-intelligence\/","url_meta":{"origin":3666,"position":1},"title":"Digital Marketing, Analytics &#038; Artificial Intelligence","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"Only understanding how people operate on the digital ecosystem, we will be able to turn them into valuable customers for\u00a0our brands. 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The customer experience is a multidimensional and interactive process between a brand and a person. It is developed through\u00a0touch points that link them, both those under the organization control and those without it.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"experiencia de cliente","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/experiencia-cliente-734.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/experiencia-cliente-734.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/experiencia-cliente-734.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/experiencia-cliente-734.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3873,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/customer-loyalty\/","url_meta":{"origin":3666,"position":4},"title":"Customer Loyalty","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"Each sale is the prologue to the next Loyalty is not achieved through promotions, discounts, cards and clubs.\u00a0At THINK&SELL we understand loyalty as the result of a systematic process of building the purchasing preference of person for a specific brand. As markets become saturated with brands that offer similar products\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3663,"url":"https:\/\/thinkandsell.com\/en\/services\/branding\/brand-architecture\/","url_meta":{"origin":3666,"position":5},"title":"Brand Architecture","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"Every organization needs to create a framework\u00a0to manage its brands. It is known as brand architecture. This architecture must be clear, easily understandable, consistent and coherent with the organization\u2019s values and positioning. As organizations grow, relationships between corporate brand and sub brands become more complex and may generate confusion problems\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Brand Architecture","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/comments?post=3666"}],"version-history":[{"count":0,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3666\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3660"}],"wp:attachment":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/media?parent=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}