{"id":3662,"date":"2015-06-24T12:09:10","date_gmt":"2015-06-24T10:09:10","guid":{"rendered":"https:\/\/thinkandsell.com\/en\/?page_id=3662"},"modified":"2015-08-24T16:54:35","modified_gmt":"2015-08-24T14:54:35","slug":"naming","status":"publish","type":"page","link":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/","title":{"rendered":"Naming"},"content":{"rendered":"<p><strong>The name is the cornerstone of your brand and the core of your identity. Public perceptions about who you are and what you do, converge on the name. Choosing a good name is a key strategic decision that will largely determine the success or failure of your project.<\/strong><\/p>\n<p>At THINK&#038;SELL we understand that choosing the right name for your organization is a complex process that requires the participation of a multidisciplinary team of professionals.<\/p>\n<p>Our professionals will guide you through the process of selecting the most suitable name for your organization, advising on the emotional, grammatical, cultural, international, economic and legal aspects that affect the successful election of a name.<\/p>\n<p>Besides helping you with your name, we collaborate in the development of verbal identity (<strong>verbal branding<\/strong>) of your organization, creating your own language that establishes an important and different personality, and an identifiable tone that distinguishes you, clearly and consistently from your competitors.<\/p>\n<p>We make naming for: organizations, artists, products and services, business areas, events, systems, processes, descriptors and technologies for brands.<\/p>\n<p>THINK&#038;SELL helps you to identify, develop and implement a name and a verbal identity that combine and promote your corporate strategy and begin the positioning process, multiplying the effect on people minds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The name is the cornerstone of your brand and the core of your identity. Public perceptions about who you are and what you do, converge on the name. Choosing a good name is a key strategic decision that will largely determine the success or failure of your project. At THINK&#038;SELL we understand that choosing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3660,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false},"class_list":["post-3662","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naming | THINK&amp;SELL<\/title>\n<meta name=\"description\" content=\"Naming. At THINK&amp;SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naming | THINK&amp;SELL\" \/>\n<meta property=\"og:description\" content=\"Naming. At THINK&amp;SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/\" \/>\n<meta property=\"og:site_name\" content=\"THINK&amp;SELL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thinkandsell\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-24T14:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Jorgethink\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/\",\"url\":\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/\",\"name\":\"Naming | THINK&amp;SELL\",\"isPartOf\":{\"@id\":\"https:\/\/thinkandsell.com\/#website\"},\"datePublished\":\"2015-06-24T10:09:10+00:00\",\"dateModified\":\"2015-08-24T14:54:35+00:00\",\"description\":\"Naming. At THINK&SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.\",\"breadcrumb\":{\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/thinkandsell.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/thinkandsell.com\/en\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branding\",\"item\":\"https:\/\/thinkandsell.com\/en\/services\/branding\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Naming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thinkandsell.com\/#website\",\"url\":\"https:\/\/thinkandsell.com\/\",\"name\":\"THINK&SELL\",\"description\":\"Consultor\u00eda de marketing y procesos en Madrid, Espa\u00f1a\",\"publisher\":{\"@id\":\"https:\/\/thinkandsell.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thinkandsell.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thinkandsell.com\/#organization\",\"name\":\"THINK&SELL\",\"url\":\"https:\/\/thinkandsell.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\",\"contentUrl\":\"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"THINK&SELL\"},\"image\":{\"@id\":\"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thinkandsell\",\"https:\/\/x.com\/Jorgethink\",\"https:\/\/www.linkedin.com\/company\/think&sell\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Naming | THINK&amp;SELL","description":"Naming. At THINK&SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/","og_locale":"en_US","og_type":"article","og_title":"Naming | THINK&amp;SELL","og_description":"Naming. At THINK&SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.","og_url":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/","og_site_name":"THINK&amp;SELL","article_publisher":"https:\/\/www.facebook.com\/thinkandsell","article_modified_time":"2015-08-24T14:54:35+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Jorgethink","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/","url":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/","name":"Naming | THINK&amp;SELL","isPartOf":{"@id":"https:\/\/thinkandsell.com\/#website"},"datePublished":"2015-06-24T10:09:10+00:00","dateModified":"2015-08-24T14:54:35+00:00","description":"Naming. At THINK&SELL we help our clients to successfully identify, develop and manage their naming and their verbal identity, or verbal branding.","breadcrumb":{"@id":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thinkandsell.com\/en\/services\/branding\/naming\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/thinkandsell.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/thinkandsell.com\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Branding","item":"https:\/\/thinkandsell.com\/en\/services\/branding\/"},{"@type":"ListItem","position":4,"name":"Naming"}]},{"@type":"WebSite","@id":"https:\/\/thinkandsell.com\/#website","url":"https:\/\/thinkandsell.com\/","name":"THINK&SELL","description":"Consultor\u00eda de marketing y procesos en Madrid, Espa\u00f1a","publisher":{"@id":"https:\/\/thinkandsell.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinkandsell.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thinkandsell.com\/#organization","name":"THINK&SELL","url":"https:\/\/thinkandsell.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/","url":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg","contentUrl":"https:\/\/thinkandsell.com\/wp-content\/uploads\/2015\/06\/think-sell-logo.jpg","width":200,"height":200,"caption":"THINK&SELL"},"image":{"@id":"https:\/\/thinkandsell.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thinkandsell","https:\/\/x.com\/Jorgethink","https:\/\/www.linkedin.com\/company\/think&sell"]}]}},"jetpack_shortlink":"https:\/\/wp.me\/P2wG0N-X4","jetpack-related-posts":[{"id":3651,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/strategy\/","url_meta":{"origin":3662,"position":0},"title":"Strategy","author":"Jorge Gonz\u00e1lez","date":"18 June, 2015","format":false,"excerpt":"At\u00a0THINK&SELL we help our customers to face the strategic challenges of their business through the identification, design, development and implementation of strategies oriented to efficiently achieve business goals. Strategy is what allows you to win. The strategy unifies and gives coherence and meaning to your individual decisions concerning your organization.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"corporate strategy thinking concept with world map","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/STRATEGY.gif?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3663,"url":"https:\/\/thinkandsell.com\/en\/services\/branding\/brand-architecture\/","url_meta":{"origin":3662,"position":1},"title":"Brand Architecture","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"Every organization needs to create a framework\u00a0to manage its brands. It is known as brand architecture. This architecture must be clear, easily understandable, consistent and coherent with the organization\u2019s values and positioning. As organizations grow, relationships between corporate brand and sub brands become more complex and may generate confusion problems\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Brand Architecture","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/arquitectura-de-marca-734-190.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3661,"url":"https:\/\/thinkandsell.com\/en\/services\/branding\/brand-positioning-audit\/","url_meta":{"origin":3662,"position":2},"title":"Brand &#038; Positioning Audit","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"How do your customers see your brand? Does the perception of your organization fit on how it should be perceived? At THINK&SELL we consider that a brand is the combination of all the feelings, perceptions and experiences a person has as a result of the contact with an organization and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3870,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/customer-strategy-marketing\/customer-insights-segmentation\/","url_meta":{"origin":3662,"position":3},"title":"Customer insights &#038; Segmentation","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"Who are your customers? Why do they choose your brand? How could you serve them better? What other products or services would they buy if they were backed by your brand? THINK&SELL helps your company to understand in detail the characteristics of your customers by integrating rigorous and advanced quantitative\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Insights Segmentation","src":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thinkandsell.com\/wp-content\/uploads\/2012\/03\/investigacion-segmentacion-734.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3883,"url":"https:\/\/thinkandsell.com\/en\/services\/consulting\/social-responsibility-sustainability\/csr-management-systems\/","url_meta":{"origin":3662,"position":4},"title":"CSR Management Systems","author":"Jorge Gonz\u00e1lez","date":"16 July, 2015","format":false,"excerpt":"CSR has multiples approaches and understanding and its implementation usually follows an international recognized framework. Therefore, THINK&SELL generally uses as reference the international standard ISO 26000-Social Responsibility Management, although the use of other references is justified after an analysis of alternatives in specific cases. The implementation of all activities within\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3685,"url":"https:\/\/thinkandsell.com\/en\/services\/social-media-the-metaverse\/metaverse-strategy\/","url_meta":{"origin":3662,"position":5},"title":"Metaverse Strategy","author":"Jorge Gonz\u00e1lez","date":"24 June, 2015","format":false,"excerpt":"The greatest achievement of social networks has been to change the internet from\u00a0the technological and cool place it has been until recently, in the warm and human place it is today. The presence in social networks has become a vital element of an online marketing strategy of any competitive business,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/comments?post=3662"}],"version-history":[{"count":0,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3662\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/pages\/3660"}],"wp:attachment":[{"href":"https:\/\/thinkandsell.com\/en\/wp-json\/wp\/v2\/media?parent=3662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}